Supporting the CRM team with email copy that engaged and inspired Deliveroo Plus subscribers to try different cuisines and order more often at different times of the day. I developed and delivered segmented email campaign content that got mouths watering and had customers clicking "Order now". Sitting with the email designer among developers and engineers, we were able to rapidly test and iterate email design and function while maintaining UX principles and tone of voice. Data-driven and user-centred writing and design came together for best results. A great experience of working in an agile manner within a scrum.
