Pippettes create natural herbal skin and healthcare with a unique offering: they grow their own organic and biodynamic herbs at their farm in Suffolk. This Farm-to-Face story needed more visibility and the architecture of the product ranges needed refining and restructuring. I improved SEO by writing meta descriptions and alt text, updating product descriptions to describe how products could be used together (linking pages), preparing a content calendar for the blog, structuring newsletters, optimising previous blog posts and writing new ones.