I was the in-house copywriter for ELEMIS from October 2015 to August 2017 refining tone of voice and establishing comms during the brand’s expansion in the USA and in the lead up to the L’Occitane Group acquisition.
I wrote for the website including product descriptions and blogs (skincare, wellness, nutrition, travel), produced CRM and promo emails plus newsletters, supported comms for the House of ELEMIS spa in Mayfair and leading ELEMIS spas and resorts worldwide as well as copy for QVC. I also worked on print advertising copy, brand partnerships (Aspinal, Lulu Guinness, hush, The Detox Kitchen, REISS etc.), Facebook ads, and campaign copy and straplines for new product launches.
