Christmas collections copy that highlights the benefits of each kit and entices customers both old and new to gift them to friends and family or themselves.
New year campaign introducing the Bouclème 30 Day Challenge to wean hair off shampoo and conditioner and transition curls to co-washing and curlcare-specific products.
Protein Booster campaign copy including strapline and teaser, plus product copy that was utilised across channels. Copy also address what exactly “natural” ingredients are and how to know if your hair needs protein.
Philanthropy campaign in partnership with the charity Malaika and its founder Noëlla Coursaris Musunka.
Earth Day campaign in partnership with Trees For The Future, which trains farmers in sustainable land use and agroforestry.
Black Friday campaign strapline and email offering transparency in how the brand offsets carbon emissions with the help of Ecocart.
