Simba Sleep are not just about mattresses and pillows, they’re all about everything to do with sleep (and they also happen to be very good at digital marketing). The Simba team were creating a podcast, Sleep Life, when we started discussing sleep stories - stories that send you off to sleep. The challenge? Nothing too exciting: the art of sleep story-writing is that the narrative should be quite boring(!), focus on the sensorial, and be sprinkled with a smattering of neurolinguistics. The result? A series of six short sleep stories to help calm the nervous system and turn down the noise from the pre-frontal cortex (the bit of the brain that analyses and makes decisions).
