Working with the CRM team on improving content for more click-throughs and conversion via Fashion and Beauty emails. I also helped increase engagement with the My John Lewis loyalty programme through newsletters, customer journey and trigger emails, membership treats and offers like Beauty Box, and comms for events like the record-breaking Charlotte Tilbury Make-up Masterclass.

A targeted My John Lewis email resulted in 27,000 app downloads within 24 hours, which, alongside a direct mailer which drove 40,000 downloads, contributed to an all-time high of 127,000 downloads in a single week.

The new ANYDAY range is John Lewis & Partner’s biggest own-brand launch in 15 years so I was thrilled to support with copy for the roll-out including a positioning statement and product descriptions.