Christmas collections copy that highlights the benefits of each kit and entices customers both old and new to gift them to friends and family or themselves.

Bouclème email detailing Christmas collection kits with strapline You son't need a reason to try Bouclème this season
Christmas copy_Best of Bouclème
Christmas copy_Discovery Set
Christmas copy_Refresh & Revive Kit
Christmas copy_Colour Revive Kit

New year campaign introducing the Bouclème 30 Day Challenge to wean hair off shampoo and conditioner and transition curls to co-washing and curlcare-specific products.

Bouclème curlcare 30-day challenge landing page

Protein Booster campaign copy including strapline and teaser, plus product copy that was utilised across channels. Copy also address what exactly “natural” ingredients are and how to know if your hair needs protein.

Bouclème Protein Booster launch and strapline
Bouclème Protein Booster Insta teaser
Bouclème Protein Booster unveiling
Bouclème Protein Booster Facebook post

Philanthropy campaign in partnership with the charity Malaika and its founder Noëlla Coursaris Musunka.

Earth Day campaign in partnership with Trees For The Future, which trains farmers in sustainable land use and agroforestry.

Earth Day Every Day campaign Bouclème

Black Friday campaign strapline and email offering transparency in how the brand offsets carbon emissions with the help of Ecocart.

Bouclème website banner for Offset Friday explaining how for Black Friday, the brand will offset carbon emission for every order within a two-week period
Offset Friday email for Bouclème detailing how the brand offsets carbon emissions from orders with the help of Ecocart